Spotlight: Belinda Wasser

I am the daughter of an IBM executive (read I moved every 3-5 years). The path I took: Poughkeepsie, NY, Mahopac, NY, Vienna, VA, Barrington, IL, New Canaan, CT, Sun Valley and Boise, ID, Vienna and Charlottesville, VA, and then I landed in Boston for 25 years. I moved back to New Canaan 3 years ago after being gone since 1983.

I live with:
My 16 year old daughter Emily, the love of my life, Greg, his four boys (18, 20, 23 and 25) as their schedules allow, our cockatiel Rudy and hamster Rosie.

Tell us about the work you do. How did you wind up here?
I started out in corporate. I was there for 17 years focusing on operations – figuring out the back-end stuff that makes a company run. When my daughter Emily was born I went off on my own and started an online retail business called Blueberry Babies that specialized in personalized baby gifts. As a first time entrepreneur I learned all the pieces it takes to successfully run a business and how to connect them together. And what’s what I do now – help solo professionals be more successful by acting as their part-time business manager. I handle all the back end pieces so that they can concentrate on the work they like to do. I work virtually with my clients who are all over the country.

What did you want to be when you were a little kid? How does that play into the work you do now?
I didn’t really know. My dad went to the office every day but I had no idea what he did. I’ve always liked organizing things, and became addicted to PC’s almost the moment I had my first one (1987). I would spend hours reading books about how they worked – books about DOS (remember that???) and every program you can imagine. Who knew it would pay off all these years later.

What problems do you solve for your clients? 
The quick answer is that I help them run their businesses more efficiently. Fixing things that are broken, setting up new systems, making their lives easier (here’s a specific list of the ways I work with my clients). I also help them get their questions answered. For example I’m starting with a new client this week who has 5 different email addresses going to 3 different places – and it’s driving her crazy. I’m able to say “here’s how we’re going to fix this for you”.

Tell us the best part of what you do. 
Solving problems. I love to solve problems and every time a client brings me a challenge I can’t wait to jump in.

What’s your personal motto or mantra? 
Let’s get this cleaned up!

Who’s your role model? 
I love Seth Godin. I recently heard him speak in a really small venue and I’m sure he saw me dreamily gazing at him the whole time.

Where’s your favorite place to relax? 
The beach.

Tell us a favorite accomplishment.
I graduated from the University of Virginia at age 32. I left school when I was 19 and went back at 29. There were lots of starts and stops during those 10 years, but I stuck with it and finally got my degree. I think that’s the proudest I’d been of myself up to that point.

How can clients work with you?
Most of my clients come from referrals. And all client relationships start with a conversation about how we might work together. Please visit my website to find out more and grab some time on my calendar if you’d like to talk to me about your business.