Spotlight: Felicia Rubinstein

Hometown: Chelmsford, Mass. Live in Norwalk, CT

I live with: My husband Marty Magida.

Tell us about the work you do. How did you wind up here?
I am creating HAYVN, a Flexible Workspace where enterprising women connect, create and grow.

HAYVN will provide enterprising business women with a coworking space — one where they can work, connect with like-minded women, increase their productivity and grow their business.

I started my career as an engineer at FMC and General Electric, followed by several years at Apple in business development. As a former “Women in STEM” corporate professional, I soon realized that, as a working mom, corporate America was a challenge. So, I co-founded 341 Studios.

The company specialized in marketing, branding and interactive media campaigns. It was a virtual workspace for independent contractors and freelancers. Our client roster included local businesses, as well as large international companies. While 341 Studios’ virtual structure provided flexibility, I missed the support and camaraderie of my previous corporate work environment. I sold the company and became senior director of marketing at ServiceChannel, a VC-backed SaaS company, where I implemented digital and traditional marketing activities.

While at ServiceChannel, I once again experienced the support and camaraderie of her colleagues and decided my former 341 Studios female clients and coworkers would value a similar work environment — a space where they could interact with peers and access networking opportunities.

My varied work experiences clarified the value of the many coworking communities popping up in major cities around the U.S. And I knew that Fairfield County would benefit from a women-centered workspace. I have been spending much of my time and resources over the past year developing HAYVN and hope to make this vision a reality in January 2019.

What did you want to be when you were a little kid? How does that play into the work you do now?
An inventor – I love solving problems, coming up with original ideas, and connecting the dots.

What problems do you solve for your clients?
Create community, listen to people’s business problems and connect them with tools, people and solutions.

Tell us the best part of what you do.
Create community, listen to people’s business problems and connect them with tools, people and solutions.

What’s your personal motto or mantra?
I have a few:

Pay It Forward and don’t expect anything in return.

There is a reason for everything that happens. Take note and learn from it.

There are always problems in every business. It is how you deal with the problem that sets you apart and makes you stronger.

Who’s your role model?
My women friends and family members.

I still am connected with my best friends from childhood, my school friends, my playgroup moms and my business friends. Each one has something special and unique to offer – I love to connect with them frequently it centers me to know they are all there to support and be supported. My husband jokes that I think all of my friends are beautiful, but they really are – their personalities shine. I also have lots of women family that have been a big influence on my life – two sisters, girl cousins, cousin-in-laws and my mother – I spend a lot of time communing with my family.

Where’s your favorite place to relax?
Any place that is near the water. I love walks on the beach while listening to podcasts or Audible. I have to see some body of water everyday – it makes me calm and happy. Also swimming and ride my bike help me relax.

Tell us a favorite accomplishment.
I am very proud of my boys – they have both launched – and I feel they both have a little part of me in their careers. Dylan is an design engineer, working for Apple Computer, he can’t tell me what he is doing – top secret. It is funny how it has come full circle, he started at Apple almost exactly 25 years to the day that I started working at Apple. Cameron, my younger son works for a consulting firm as a Marketing Communications Coordinator.

How can clients work with you?
Just call me, email me. I would love to tell you about my vision for my space and hopefully have you join and be part of the HAYVN community.