Spotlight: Lisa Corrado

Hometown: Geneva, NY. Let’s just say I know snow.

I live with:
My husband Fred and our dog Riley.

Tell us about the work you do. How did you wind up here?
I work with both women and men to help them gain clarity on important goals, and then really nail them. My sweet spots are female entrepreneurs, authors (I also work for Publish Your Purpose Press) and professional associations. I’ve had a varied career, everything from software tech support & trainer to a database administrator to a personal chef to a nutritionist to the coaching I do now. I’d say the tools and skills I use reflect most on the nutritional counseling I did – it’s all about selecting the right goal at the right time and surrounding ourselves with accountability.

What did you want to be when you were a little kid? How does that play into the work you do now?
I have no memory of saying “When I grow up, I want to be a ———“ at all! But I clearly remember knowing how I wanted my day to feel. When I was a kid, my grandparents took me to visit friends who owned a B&B. I have vivid memories of standing in their kitchen, watching them prepare food for their guests while music played in the background. It was my first look at people who crafted their own occupation and enjoyed their work. After escaping corporate life, I was able to do the same thing for myself.

What problems do you solve for your clients?
My clients are stalled in the growth of their businesses/projects/books for a few reasons: they haven’t prioritized the right goals at the right time, they feel overwhelmed and they don’t dream as big as they could. As a result, they’re not succeeding as much as they’d like and perhaps they’re not as happy as they could be. I help them with one-on-one coaching, mastermind groups and workshops.

Tell us the best part of what you do.
I’m choosing what work I’ll do and who I’ll do it with every single day. It’s the ultimate success!

What’s your personal motto or mantra?
If it’s not a HELL YES, then it’s a no.

Who’s your role model?
I have an obituary for Clifford “Ma” Wrench who died at age 105. The headline says she “lived a big, exciting life” and the photo shows her arriving to her 103rd birthday party behind the wheel of her 1974 Cadillac. I have it pinned above my computer where I can see it daily.

Where’s your favorite place to relax?
Without question, my favorite place is Venice, Italy. I feel like I lived a past life there, wandering the little streets, making my way past crumbling buildings along the water’s edge.

Tell us a favorite accomplishment.
I’ve hiked physically challenging places like the Grand Canyon, Mount Washington and Mount Kilimanjaro. Every time I summit, I feel like a rockstar.

How can clients work with you?
I’m happy to have a get-to-know-you conversation to see how I might be able to help a particular client or organization. Visit to learn more.